Deslingual offered free clothes to 100 people from Bucharest that came to its...
100 Bucharest people with no inhibitions waited in their underwear the opening of Desigual store in Baneasa Shopping City to receive for free a full dress change. “You come half naked and you leave......
View ArticleLowe&Partners and VEKA teamed with Ionut Iftimoaie in a viral campaign for...
Lowe&Partners is responsible for “Champion of my Soul” song dedicated to Ionut Iftimoaie by a misterious woman. The video is a hit over the internet for over a week and is the resistence... The...
View ArticleZanussi helps Romanian students to keep tidy their rooms
After coming back to the University, 1st thing students do is to clean and than unpack. Zanussi launched the constest “Clean room? It’s simple”, a contest during which it rewards the students that......
View ArticleG2 Romania handles BTL communication for Wu Xing
Wu Xing appointed G2 Romania to handle its BTL communication on conventional and unconventional channels, with the 1st campaign targeting students to make them aware of the launch of a new product,...
View ArticleA “So Good” session for Bucharest students, from GolinHarris and KFC
“So Good patrol is watching your door! Show us you are a KFC fan, download the visual, stick it on the student residence’s door and KFC might surprise you with Fillet Bites right... The post A “So...
View ArticleGrolsch inaugurates the 1st Anti-Mall in Romania
Grolsch inaugurates the 1st Anti-Mall in Romania, on December 6-8, in Romania’s capital, on Calea Lipscani, where previously Bucharest Store was located. For 3 days, all those that will come to the...
View ArticleOn Valentine’s, BMF helped single people to not give a “flap”
BMF (Fine Manners Brigade), namely the bunch of guys working in Publicis Bucharest, decided to do something for single people on Valentine’s day so they won’t give a “flap” about that. The idea... The...
View ArticleAsian carrier Scoot to name a plane for Spirit’s highest form of flattery
Popular Asian airline Scoot’s cheeky ribbing of controversial US budget airline Spirit is reaching new heights with a plan to name its new Boeing 787 aircraft “Inspiring Spirit”. They say imitation is...
View ArticlePost-Cannes notes: The mattress
Have you been a passerby on the Croisette near Palais de Festival in Cannes on Tuesday, the 23rd of June 2015, around 4:30 in the morning, you would have seen a couple enjoying... The post Post-Cannes...
View ArticleInitiative Romania relapses, transforms again Bucharest’s Xenofon street
Romanian media agency Initiative relapsed and, for the second year in a row, gave a new color to Xenofon Street in Bucharest, Romanian capital’s only streets completely made out of stairs. This year,...
View ArticleD&AD Pencils – stars in a stunt aimed to remind their value to the creative...
On January 11th, in the same time, D&AD Pencils started to simultaneously disappear around the world, in a clever stunt thought up by Lucky Generals and D&AD, which created and released a...
View ArticleRomanian Symphonic Orchestra, flash-mob in a Bucharest spa center
Therme Bucharest, the biggest spa with thermal waters built from scratch in Europe, hosted a first, a cultural moment from Bucharest Symphonic Orchestra. The event was a celebration for center’s launch...
View ArticleGorillaz and Telekom Electronic Beats launched a mixed reality app
Gorillaz launched, on April 11th April 2017, a groundbreaking mixed-reality app, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing...
View ArticleLavazza, space coffee supplier with ISSpresso
ISSpresso, the innovative Italian capsule-based espresso machine created by Argotec and Lavazza in collaboration with the Italian Space Agency, welcomes the VITA space mission crew. Coffee is the...
View ArticleBeTV and FCB Happiness built walls to promote Sacha Baron Cohen’s new series
Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series ‘Who is America?’ – a show that has already pissed off Dick Cheney, the NRA, Sarah Palin, and... The post...
View ArticleNetflix gave a body to Italy’s most iconic middle finger
La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just... The post...
View ArticleAquafresh stickers white ad signs national railways
Toothpaste brand Aquafresh and Publicis Groupe claim white ad signs of the NS (National Railways) in Amsterdam, Utrecht, Rotterdam, and The Hague in a witty and bold way. Due to a media conflict... The...
View ArticleServiceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to...
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic....
View ArticleThe Witcher’s Myriapod invades screens globally for S.02 launch, a campaign...
It’s one of the most highly anticipated second series of this year, and finally on 17th December the wait was over for The Witcher fans around the world. For the […] The post The Witcher’s Myriapod...
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